Villa XLT

Villa XLT is a focused partnership with deep expertise in fostering the multi-disciplinary collaboration necessary for the creation of vibrant communities and destination properties. Grounded by decades of practical, real-world experience delivering large-scale projects from conception through completion, we have a refined process that starts with clarifying complexity – distilling existing research and data-driven insights into integrated solution frameworks that deliver value for all partners involved.

By taking on the time-consuming, difficult work upfront, we help set the stage for a more proactive, streamlined decision-making guided by the clear visualisation of how the most critical components interact when building a robust set of solutions. Most importantly, the value of clear results and shared analysis result in more open communication between all stakeholders.

The underlying benefit of undertaking this critical, results-oriented strategic work early in the development process is that our work can be leveraged across the many channels of communication between stakeholders, and foster community connection firmly from the onset. With an understandable set of deliverables and a clear path to including them within the final project framework, projects can evolve over time through thoughtful development balanced against current and future community needs, and offer the rich amenities and services necessary to support a satisfying modern lifestyle at each stage. Outlining all factors for consideration and feedback as we compose solutions from the big picture down to more focused touchpoints, we help secure meaningful growth and enduring, long-term success for all partners.

Maria Villa
STRATEGIC PARTNERSHIPS
Crafting a broad spectrum of activations balancing art, retail, and community engagement.

Francesco Cordua
INSIGHTS & STRATEGY
Structuring data-driven development frameworks to set meaningful guidelines for growth.

Eduardo Villa
ENVIRONMENTAL DESIGN
Incorporating feasibility into early planning empowers more productive collaborations later.

Lisa Cowell
COMMUNITY ENGAGEMENT
Shaping powerful narratives with an authentic voice for communicating the project vision.

Villa XLT is a high-impact team that is brought in by a variety of clients, ranging from global brands and investment banks to local communities and innovative startups with a clear mandate to help evaluate opportunities and provide clear structure around the precise decision-making required to rapidly explore options and focus on those most likely to succeed broadly.

We use unique methods of data visualization and precise infographics to align research and convey information cleanly without losing granularity, and deliver actionable strategies refined through our interaction with partners and the larger community. Our recent project to assess the growth potential for Brisbane’s city centre presents a relevant example of how our work can accelerate and amplify decision-making:

Research Assessment

Using a variety of analytical tools to uncover critical opportunities and create a more robust understanding of existing conditions and emerging needs

>> distilling knowledge
>> understanding place

Comprehensive Evaluation

Carefully overlaying different data sets onto potential sites, rationalising infrastructure to help construct development scenarios that help communities thrive

>> complex interactions
>> variable conditions

Mapping Potential

Looking further than purely local adjacencies, and considering the composition of the larger community as we set plans for accelerating growth

>> forecasting growth
>> success factors

Beyond Placemaking

Focusing on the interaction of constantly evolving elements as neighbourhoods grow and districts become more defined, we strive to promote long-term success

>> establishing criteria
>> integrated solutions

Villa XLT employs a robust toolbox of methodologies to thoroughly assess the complicated interactions and outside factors that underpin understanding communities at every stage of development. We use these tools
to carefully craft evocative storytelling language that resonates with the broad range of stakeholders needed
to build consensus and gain project approval.

With these elements brought into a comprehensive, unifying framework, and potential site options vetted through high-level development feasibility studies, the larger team can move forward with confidence in providing actionable solutions that appeal to real world communities.
Most importantly, we remain committed to delivering solutions that provide flexibility within the framework.

Psychographic Determination

A powerful tool for aligning multiple data points across households and workplace to accurately describe the requirements for growth

>> focus on people and what matters to them
>> empower decisions that make a difference
>> rapid assessment without sacrificing accuracy

Sequencing Growth

Once potential has been more clearly defined, looking intently across the full development timeline to anticipate cumulative needs

>> long-term vision that accommodates change
>> development bundles that make sense
>> forecasting success and evolving needs

Experience Narratives

compelling storytelling to ensure that vibrant communities evolve around a shared understanding of the place they’ll call home

>> enabling connections that build a sense of place
>> empowering communities to thrive independently
>> enduring experiences that bring people together

Community Matrix

our key framework for understanding the interactions between people, places, and the fundamentals of elevating everyday experience

>> big-picture planning out of actionable parts
>> understanding links that bring it all together
>> messaging guidelines for productive feedback