McDonald’s

“Villa+Villa’s Blade and Ribbon exterior was the first and biggest global overhaul McDonald’s restaurants have done since departing from the American model”

From 2000 through to 2016 the international fast-food giant McDonald’s delivered and implemented one of their biggest global overhaul of their stores. The brief was to concieve a “contemporary building”. Villa+Villa responded delivering a brand new building featuring folded exterior planes — what Eduardo Villa refers to as its ‘Blade and Ribbon’ concept. This concept was so successfull it was rollout around the globe. In those sixten years Villa+Villa’s Blade and Ribbon Construction Package — which showed countries how to adapt the model to suit their own local materials — has been used to design over 500 new restaurants and renovate another 100 existing buildings.