McDonald’s

“McWalk” was a McDonald’s concept – experience,  we have developed for the global marked.

A new service extension, a new customer experience, a new look, a new way… Go for a Mc-Walk.

A prime shopfront – retail, food & beverage opportunity. Heavy foot traffic location with excellent street visibility, this is what the industry calls “hole in the wall”.
These “hole on wall” kiosks – outlets were a response to a growing need for customers to “grab” or experience food “on the go.”
This graphic identity was a response to address and serve specific kiosks which will serve sweets products, a part of the classic McDonald’s hamburgers. 
Villa + Villa developed various concepts to addressed our client’s brief.